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Purpose to Create Podcast Episode 53: Developing Your Signature Voice with Copywriter Rita Olds

When I work with clients, one of the most frequent pain points I hear about is writing for your business. There is So. Much. Writing. That needs to be done! Between captions, blog posts, your website, emails, client brochures… the list goes on and on!

So I thought I would go straight to the expert about creating authentic writing for your business, the incredible copywriter Rita Olds.

Rita’s mission in her business is to help entrepreneurs discover their unique brand voice so that they can use that voice to change the world.

So often we see similar writing or phrases on websites within an industry. Can you think of some cliche phrases that you see too often? Well it’s time to delete that document of copy from your favorite entrepreneur’s websites and start fresh with a writing style uniquely YOU!

Developing your signature voice is all about authenticity. When you speak your truth, your people will automatically be drawn to you. You listener, are a gift, a bright light in this world—and today Rita and I are giving you permission to be exactly who you are starting now!

Make sure you take Rita’s quiz to discover your brand personality:

This was so eye opening for me before I started working with Rita, and I know it will be helpful for you too!

If you’re looking for the quick, down-and-dirty details from this episode, check out these highlights:

00:46 - About Rita

02:46 - What is a signature voice?

08:59 - More about the copywriting process

10:15 - Know who you’re speaking to

16:44 - Key takeaways for finding your voice

Connect with Rita online:




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