Purpose to Create Podcast Episode 23: Growing a Creative Business

Updated: Oct 30, 2019

When you’re just starting out as a small business owner, the hurdles and endless to-do lists can quickly become overwhelming. So how are you supposed to grow your business when you’re doing everything you can just to stay on top of the work you currently have?

Samantha Clarke, a wedding and portrait photographer based in Toronto, shares all about her journey as a creative entrepreneur. She started her photography business when she was still in law school (talk about a lot to juggle, right?!) and has steadily grown her business to the point where she was able to leave her 9-5 job.

Samantha is a great example of blending your unique skills to build your business and make it stand out. Samantha’s legal background has helped her throughout her business journey, and she has used that education and experience to grow her own business and help others in the industry.

Samantha also points out some of the common pitfalls that hold us back from achieving greatness in our businesses. Outsourcing and time management strategies are key in helping us overcome these pitfalls, and Samantha has some great pointers in these areas.

There are ways to help you grow and scale your business so that it can be more profitable, more efficient, and—most importantly—more fulfilling. You’re not going to want to miss a second of this episode, my friends!

For the quick, down and dirty details, check out these highlights:

1:07 - More about Samantha

2:31 - Knowing when it’s time to transition away from a 9-5

5:53 - Growing a photography business

11:15 - Blending your background/formal education with your creative business

19:38 - What are some common pitfalls entrepreneurs find themselves in when growing

23:37 - Time management

27:03 - Strategies to grow your business no matter what stage or season you’re in

About Samantha:

Samantha Clarke is a lawyer and an award-winning international photographer from Toronto. She was recently recognized as the ByBlacks 2018 People's Choice Photographer of the Year and was also awarded the Harry Jerome Young Entrepreneur award in 2016. She has photographed over 200 wedding and portrait commissions in her 10-year career and her work has been featured in over 75 publications including EBONY, Essence, The Knot, and Martha Stewart Weddings. Samantha is also a mentor and educator for the creative community through workshops, online classes, and her online YouTube channel.

Connect with Samantha online: Website Instagram Facebook Youtube


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