In this episode I'm chatting with Anesha Collins, photographer, cinematographer, and speaker who's infectious energy and joy is felt in this episode of the Purpose to Create Podcast.
Before we dive into everything you need to know about getting started with video marketing, Anesha shares her personal journey as a business owner which includes being diagnosed with stage 3 cancer. Through strategic systems and planning—along with an incredible group of supporters behind her—Anesha was able to continue serving her clients during treatment.
When you’re a small business owner and the face of your brand, your personal life can unexpectedly need your full attention. Anesha shares about staying positive through her experience, as well as the transparency and communication that was necessary to ensure a high-quality customer experience to keep her business running as she dedicated her personal time toward recovery.
Then, Anesha shares everything you need to know about getting started with video marketing in your business. Did you know that video marketing will be the key form of communication with your audience by the year 2021? That’s right around the corner, my friends!
From Facebook and Instagram Live, to Youtube and more, there are so many ways that you can be showing up and creating video content for your audience. But since there are only 24 hours in the day, we know you can’t be doing a bunch of different live videos all the time. With a strategic plan, you can maximize the impact of your video messaging to reach your ideal clients across a variety of platforms.
Most importantly though, videos are a fantastic way to authentically engage with your audience. Giving a behind the scenes look at your business or providing information to solve a problem will build trust in your audience so they recognize you as a leader in the industry and someone they can rely on to show up and provide value.
You’ll walk away from this episode feeling inspired, uplifted, and ready to take on the world! No excuses, my friend—you can do this!
For the quick, down-and-dirty details, check out these highlights:
+ 0:55 - Anesha’s business journey
+ 4:47 - Staying inspired to keep hustlin’
+ 9:33 - Being diagnosed with cancer, staying positive, persevering
+ 18:50 - Making difficult decisions
+ 26:58 - Transparency with your clients, communicating and setting expectations
+ 30:42 - Video marketing trends & strategies
+ 39:43 - Maximizing the impact of your content marketing
+ 44:09 - Big moves to make NOW in your business to level up
+ 46:40 - How do Youtube and Facebook Live fit in to video marketing?
+ 50:55 - How to use Facebook Live for video marketing
+ 55:13 - Facebook groups & engaging with your ideal clients
+ 1:01:52 - Consistency in your content
Anesha Collins is a well recognized and award-winning Photographer and Cinematographer based in Orlando, Florida. She has been a featured speaker at conferences, universities, online and in-person summits, several podcasts, and many other platforms desiring her expertise.
As a Speaker and Educator, she passionately empowers Creative Entrepreneurs and Business Owners with the knowledge they need to be successful at video-marketing and content creation for the growth and momentum of their brand and business.
Connect with Anesha Online:
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